PROmoting DUal Career through Education of young journalists - PRODUCE

With EUSA as project coordinators, the key objective of PROUCE is to develop and improve skills and educate young reporters through volunteering at European Universities Championships and Games while also promoting dual career of athletes.

The project’s aim is to create both an educational peer to peer network among young journalists in Europe while simultaneously providing guidelines for active learning, giving non-formal knowledge to budding reporters through practical experience at various European Universities Championships in 2019.

PRODUCE kick off meeting 1

PRODUCE will look to guide the young reporters while also educating trainers to
share the learnt expertise with their students, with the target age being 18-25. A
workshop will also be created and resented at the European Universities Games in Belgrade 2020.

The two-year project will therefore strive to promote dual career using successful
examples of top athletes who combine both study and sport, using university sport events to promote university sport for high school students and encourage them to strive for Dual Career.

PRODUCE Kickoff meeting 2

The final results of the project will include educating trainers, pointing out important topics for non-formal education of young reporters and writing guidelines for improving the experience of volunteers at grassroots-level at major sport events. These guidelines will be used at EUSA and other sport events that will ensure the legacy and sustainability of the project.

The transnational project includes the following partners:
AZS Sport club Poznan (POL)
SportIndeks (SER)
KK Hrvatski Dragovoljac (CRO)
AIPS Europe (MLT)
EUSA Institute (SLO)

PRODUCE kickoff meeting 3

This project is co-funded by Erasmus+ programme of the European Union.

Co-funded by the Erasmus+ programme of the European Union

For more information, please see the official website of the project at or the Erasmus+ project card at