European Week of Sport

 

The first ever European Week of Sport took place in September 2015 with the official opening taking place in Brussels. In 2016, the Week will be officially opened on September 10, and will be carried out during different dates in September all across Europe.

European Week of Sport 2016
EUSA - official partner of the European Week of Sport

The European Week of Sport aims to promote sport and physical activity across Europe at national, regional and local levels. 28 EU Member States as well as Macedonia (FYROM), Iceland, Norway, Liechtenstein, and Turkey took part in the first edition which ran from September 7-13 2015 on a central level, and locally until the end of September 2015, with a range of activities and events taking place across Europe promoting themes that appeal to all and encourage people to #BeActive. In 2016, the Week starts on September 10.

Infographics

The Week was for everyone, regardless of age, background or fitness level. With a focus on grass roots initiatives, its purpose is to inspire Europeans to #BeActive more regularly and to exercise more throughout the year, but especially within the period of the campaign. The European Week of Sport was structured around four Focus Days: Education, Environment, Workplace, Outdoors, Sport Clubs & Fitness centres.

EUSA President Roczek with European Commissioner Navracsics

In order to make the initiative successful, the European Commission involved national coordinators and partnered up with key stakeholders. We are proud that the European University Sports Association (EUSA) is of the official partners of the Commission for the European Week of Sport.

European Week of Sport Partners

The European Week of Sport will become a traditional project, taking place annually in September, generating new activities and also building on already existing successful initiatives in the European, national, regional or local context. This European-wide campaign will inspire Europeans to #BeActive during the Week(s) and encourage them to stay active all year long.

Infographics

EUSA is paying special attention in promoting the European Week of Sport and the #beactive campaign through its events and activities throughout the year. As an official partner EUSA took the challenge to increase awareness on importance sports and recreation among the students in Europe, both directly and through its members and partners.

Promotion of the European Week of Sport at EUSA sports events

For the 2015 edition, in terms of promotion, EUSA used not only the standard publications and media channels, but also the 19 European Universities Championships which it licenses and the events under EUSA patronage to inform about the European Week of Sport, #BeActive campaign and the importance of physical activity and participation in sports and recreation in general. Both types of events were held in different parts of Europe throughout the year and directly involved over 6000 active participants, not counting the supporters, spectators, organisers and volunteers.

Promotion of the European Week of Sport at EUSA sports events

During our 2-day EUSA Conference, which was held in March 2015 in Zagreb and attracted over 180 participants from 34 European countries, the European Week of Sport was presented by the European Commission representative at the plenary session. At the Conference also demonstrated the highlights of the planned activities related to the promotion of physical activities and the European Week of Sport.

Promotion of European Week of Sport at EUSA Conference

During the central dates of the European Week of Sport, our attention has been focused around the European Universities Rowing Championship, which was held in Hannover, Germany between September 9 and 12. The event attracted 540 participants representing 82 universities from 18 countries in Europe. As the competitions were held in the city center of Hannover, this factor was used and we were able to also activate the spectators, citizens and visitors, not only the competitors.

European Universities Rowing Championship

A special race was organised for officials, in order to promote rowing, our Championship and the European Week of Sport. Other activities were offered as well, open to everyone, including more traditional like running and cycling, as well as less known like canoe polo - a kayak-basketball and fuwate - a mixture of football, volleyball and squash.

European Universities Rowing Championship

EUSA also encouraged our member federations and universities that take part in our events to organise their own activities, with special emphasis the Focus day for sport and education.

#BeActive

For more information about the European Week of Sport, please see
http://ec.europa.eu/sport/week/