FISU and Olympic Channel sign Memorandum of Understanding

FISU and Olympic Channel sign Memorandum of Understanding

FISU, the International University Sports Federation, announced yesterday that it has reached an agreement with the Olympic Channel to collaborate on content. The signing of Memorandum of Understanding strengthens FISU’s position to effectively engage new audiences and younger generations all year round, utilising the Olympic Channel’s digital platform and social channels.

Following the announcement, FISU President Mr Oleg Matytsin said, “Our collaboration with the Olympic Channel is another great step forward for FISU. New technology has made it more realistic than ever to produce extensive coverage of FISU’s wide portfolio of high-quality international competitions, featuring the world’s best university sportswomen and men. From the success of our own digital distribution of coverage for FISU competitions, we know there is a strong appetite for watching student sport and this MoU will become integral to our new TV and digital strategy. FISU is grateful for this opportunity to bring coverage of student sport to even bigger audiences, and to growing awareness of the great student athletes competing all year round.”

University sport channel

“The Olympic Channel provides a platform for the promotion of all sports and athletes within the Olympic Movement,” said Mark Parkman, General Manager of the Olympic Channel. “We look forward to working together to help expand the reach of these sports and events through the creation and distribution of content targeting a worldwide audience.”

Signing the Memorandum of Understanding

The full portfolio of the Olympic Channel’s federation partners includes international federations (IFs), IOC-recognised federations and organisations, multi-sport organisers and federations not recognised by the IOC. In addition to collaborating on live events, the Olympic Channel actively works with its federation partners to present event coverage, highlights, magazine shows, news coverage and original programming, providing an additional platform to distribute content that is complementary to current broadcast and distribution arrangements.

Olympic Channel TV

The Olympic Channel runs under the slogan "Where the Games never end" and is a multi-platform destination where fans can experience the power of sport and the excitement of the Olympic Games all year round, and is available worldwide via mobile apps for Android and iOS devices, as well as at their official website.

For more information, please see www.fisu.net and www.olympicchannel.com.