In a dynamic and inspiring online event, the 2025 European Week of Sport (EWOS) webinar marked the official start of preparations for this year’s celebrations – which carry special significance as the initiative celebrates its 10th anniversary.

Organized under the banner of #BeActive, the European Commission’s flagship campaign continues to promote healthier, more active lifestyles across Europe.

On behalf of the European University Sports Accociation (EUSA) the seminar was attended by Andrej Pisl, Director of Projects and Policy and Salvatore Sisca, Head of Media and Communications. 

This year, the campaign introduces an exciting and more integrated approach by merging the #BeActive, #BeInclusive, and the #BeActive Awards into one united campaign, amplifying its message of inclusivity, movement, and celebration of impactful initiatives in sport.

The webinar, opened by Violeta Birzniece and Paola Ottonello, representatives of the Sport Unit of the European Commission, highlighted the progress made over the last decade in promoting physical activity across the EU. The 2025 edition aims not only to celebrate the past ten years but also to broaden the campaign's reach.

The 2025 European Week of Sport will take place from 23 to 30 September 2025, continuing its tradition of encouraging individuals, schools, sports clubs, and organizations to get moving. A key highlight this year will be the official Opening of EWOS in Denmark, since Demark will be the presiding country for the Council of the European Union, starting from July 1, 2025.

GOPA Com, the agency tasked with ensuring the campaign’s message resonates across all Member States and reaches people of all ages and backgrounds, is shaping the communication strategy for EWOS 2025. During the webinar, GOPA Com unveiled this year’s fresh, special edition commemorating the 10th anniversary and a harmonized approach that will guide National Coordinating Bodies and partners in their local and regional implementations.

Attendees were also informed that the official launch of the 2025 #BeActive campaign will take place at the end of June, offering stakeholders ample time to activate communities and plan events that inspire movement, engagement, and inclusion.

As Europe prepares to celebrate ten years of #BeActive, the 2025 edition promises to be the most inclusive and energetic yet.

European University Sports Association (EUSA) is an official partner of the initiative and will continue supporting the European Week of Sport. This includes the overall promotion of the #BeActive campaigns throughout the year, as well as during the 2025 European Universities Championships. EUSA will give special focus to the September joint celebrations of the International Day of University Sport with #LetsIDUS campaign and the European Week of Sport with #BeActive campaign. We invite our members, partners, and supporters to take an active lead and organize activities and take part in them, promoting #BeActive and #LetsIDUS initiatives.

Stay tuned for the campaign launch in late June and gear up to celebrate with us in September!

For more information, please see: sport.ec.europa.eu/european-week-of-sport